Consumer goods · 2023
Templates for 30 markets
A global appliance brand needed local teams to move fast without going off-brand. We built a template engine that lets any market produce on-brand content in hours — not weeks.
The challenge
Global brand, local bottleneck
Every market wanted content tailored to its language, promotions and channels. Routing all of it through central design created a queue — and shortcuts that broke the brand.
The brand team was stuck choosing between speed and consistency. They needed both.
Our approach
What we did
- Mapped the content types every market repeats
- Built editable templates with locked brand guardrails
- Enabled copy, imagery and format localisation in-template
- Created a shared kit for social, retail and digital
- Set governance so nothing off-brand could ship
What we built
The system, in parts
Template engine
On-brand templates for the formats markets use most — editable only within the rules that matter.
Localisation layer
Swap language, imagery and promo details without touching the brand structure underneath.
Governance model
Clear guardrails and approvals so speed never comes at the cost of the brand.
"Our markets stopped waiting on us. They ship on-brand work themselves now, and we finally trust what goes out."
Global Brand Operations · Whirlpool
The outcome
Results that held.
Let's talk
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